Hangzhou, China: 1° Excellent Park 100% Made in Italy
The Mortelle seals the deal: 20 creation of Parks Excellences in China, and the Chinese Government. The first Park will be inaugurated in October with the closing of the Expo
We don't know how much the operation will cost Italian companies and with the hope that entrepreneurs of our beautiful country should not have to give businesses and losing, in addition to Brand, other jobs.
One thing is certain, the immense Chinese market must be tackled methodically and with great determination.
Giampietro Comolli at Vinitaly a professional look dallOsservatorio cheap sparkling wines 500 x 281 China, Hangzhou: 1° Excellent Park 100% Made in Italy
Some time ago, we spoke with Comolli Giampietro than we were back from France in the Chinese market. For years France has with Sopexa while our businesses, individually, are still in China as it once did Marco Polo.The creation of these parks 20 100% excellence Made in Italy,
in China and in other countries-also thanks to the international experience – Umberto Vattani, is definitely the right strategy but Italian companies must adapt and work as a team.
China not only wants, good food and wine and certificates, China wants our Italian and is willing to pay well: unless we are able to sell and do business, China will "take it". We are already winning terrain, we are careful not to become a colony.CHINA-GERMANY: TRAINING AND EXCHANGE BUSINESSES MADE IN ITALY
Technical meeting to usher friendly parks by Italian companies in China. The Hangzhou City hosts first Park. The Chinese ask to only have the products 100% made in Italy, certified and guaranteed by a seal approved. Also the Dop will respect and protection in this park. The Chinese Government calls for training its young graduates interested in discovering the creative entrepreneurship made in Italy, from fashion to tourism, from design to food. A Tuscan white wine The Mortelle seals the meeting. Support from Ambassador Umberto Vattani.
On the occasion of Expo Milano there are different political, diplomatic delegations, business that have come in Italy for commitments, requests, agreements.
One of these agreements, is creating 20 Parks of Excellences in China, and the Chinese Government. The first Park will be inaugurated in October with the closing of the Expo, will be constructed in Zhejiang Province hi-tech capital of China, South of Shanghai. The 40,000 sqm Park is located in the main transportation and communications hub of Hangzhou City: 10 million inhabitants, 5 3 airports, subways, one of the first commercial sea-river ports in the delta of the Yangtze River, the Lake is part of the World Unesco Eritage.
Other parks are already studying in Brazil and in Mexico. "There are real opportunities in China with the parks of Excellences" these greeting words of Ambassador Umberto Vattani and Carmine Gelli FederImpresa President Northwest representing thousands of domestic enterprises. Maximum concreteness by the words of senior Chinese officials. Change of pace, setting exchange between different mentality, common study to resolve the issue of ownership of trademarks, patents, industrial and intellectual property.
It is a project supported by 400 Italian companies already certified with a cultural approach – as pointed out repeatedly by the representatives of the Chinese municipality – quality, design, taste, creativity. The business is later. The political Secretary of Hangzhou municipality (Mayor), Hu Zhenyu, stressed that the Chinese Government will create real opportunities to Italian companies, but especially wants the best Italian structures of made in Italy in China, many young Chinese graduates from forming in the art of creativity, design, style, Italian type mentality through the recognition, development the marketing of the best brands, in respect of patents, traceability.
The Italy is the main benchmarker in China. Several Chinese entrepreneurs and representatives of company Innovation and high fashion Qianjiang Inc. Chinese provincial municipalities: Wang Wu, President Chen Jun General Manager Wang Jian and Cai executive logistic center. The Park of Hangzhou is promoted by Alibaba platform, the largest in the world.
Giampietro Comolli, patron of UnPOxExPO2015, explained how the river Po, in a way similar to Chinese rivers, is a geographic identity-brand production with different food excellence related, cultural, design, training, sport of ' made in Italy ', an opportunity for start-ups and entrepreneurs, a valorisation of territorial district, a leader to create incoming tourism and, as such, can be an example for the rivers or ports in China.
In addition, he said, it is time to adapt the system of Dop Italian (and European) Chinese law in order to give reciprocal guarantees on the valence of a national trade mark, in respect of their patents through legal, legislative instruments and risk management. PDOs – ha concluso – are like the Dna of a product. The technical meeting was followed by a convivial moment with the taste at the table of the leading products: Prosciutto, Mozzarella, Culatello, Grana Padano and Parmigiano Reggiano, Balsamic Vinegar over rice of Lomellina, legumes and vegetables cuisine with a toast of the white wine of the Tuscan Coast, Vivia Mortelle. Much appreciated for the uniqueness of the blend and an international taste.
Present at the meeting as well as convivial Diodora Costantini responsible for training activities and parks to Carmine Gelli FederImpresa President Northwest representing thousands of Italian companies also export European Parliament Alberto Gambescia, Marco Cepeda of Cnr, Gelli FederImpresa President Carmine Northwest, Gianpiero ravagnan Ca Foscari, Professor Roberto Pasca di Magliano Foundation President Sapienza Rome, Stephen Trueman Director università La Sapienza Ennio La Malfa, Ferruccio Kronos Academy President Capone President Ats Irpinia, Kyle P. Unitelma's wisdom and the Brazilian Tourism Ministry representative, Roberto Minervini Environment Ministry.